Mad Men Premiere Drinking Guide

Are you so overwhelmed by the number of thematically appropriate drinks to imbibe during your viewing of Sunday’s season premiere of Mad Men that you don’t know which to choose? Relax! We’ve got you covered, whether you’re a high powered advertising executive, lonely housewife, or an 8-year-old. Plus, we’ve divided it all up by gender, for that authentic old timey sexist feel.



Before she directed her attention to food, Betty was a bit of a lush. But even when she’s drinking champagne that will eventually end up in her lap in Don’s new car, Betty picks a drink that looks good in her hand. For a ladylike cocktail that’ll still get you your booze fix, try a gimlet. With four parts gin or vodka to one part lime juice, it’s simple and to the point. Like Betty’s parenting skills.


2 oz. vodka or gin
1/2 oz. lime juice
Lime wedges

Pour vodka and lime juice into a cocktail shaker with ice. Shake and pour into a martini glass. Garnish with lime. Optional: add 1/4-1/2 ounces simple syrup, or 4 ounces of Pellegrino Limonata soda (if you go this route, forego the shaker, just stir it all up in a glass with ice).


Old Fashioned

At this point “Don Draper” and “Old Fashioned” in the same sentence is a cliche. He even taught you how to make one on the show in Season 3. But just because Don is staunchly adverse to change, especially when it comes to booze, doesn’t mean you have to be. Mix things up (get it?!) with some maple syrup instead of sugar and a maraschino cherry.


2 oz. bourbon
2 dashes Angostura bitters
1 tsp. maple syrup (ideally Grade B)
1 orange slice

In a mixing glass, stir bourbon, maple syrup, and bitters with ice. Strain into a rocks glass with ice. Garnish with orange slice.


Good Betty
on a good day

Drunk Betty
on a less good day

Drunk Megan
...sensing a pattern here

Your husband’s a Dick. What can you do? Whether you’re the starter wife or the newer model, it’s nothing a little red wine can’t fix (until he gets home).


1 bottle red wine. Just be careful getting up.

Sally Drinking

So you got to spend a day at the office with your dad, but everyone’s so busy, you might as well be at home with your negligent mother. Good thing they left all this weird brown juice around in nice cups.


A bunch of abandoned glasses and a startling lack of supervision.

Sip until you fall asleep.

Bottoms up and enjoy the show...  

xx(x), Nina

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